Lionel Taylor is a multi–disciplinary design director and graphic designer based in Tauranga Moana, in the Bay of Plenty region of Aotearoa New Zealand. He brings over two decades of hands-on experience in shaping identity across print, digital and physical environments.

I collaborate with my wife Ronnie at CD/, where we help small to medium-sized businesses craft meaningful and effective brand experiences. Our work spans Identity Design, Profiles & Catalogues, Packaging & Display, Financial & Annual Reports, Environmental / Signage Design, B2B/B2C Communications, WordPress Development, and Marketing Literature.

Alongside CD/, I also contract to several New Zealand–based design agencies and frequently take on embedded roles as design lead for clients in the FMCG sector—helping shape strategy, identity systems, and packaging across multiple touchpoints.

New portfolio launching January 2026.

Kōrero mai.

A conversation over coffee—or a refreshing 3175 Aotearoa Pale Ale—about your upcoming design and digital projects will cost you nothing. Design doing though… that’ll cost a little more.

Ka mua, ka muri.
Looking to the past to inform the future.

 

Kaiate Falls (Te Rerekawau). Photography – Logan Davey

DINZ – DMI – LINKEDIN