Lionel Taylor is a graphic designer and design director based in Tauranga Moana, in the Bay of Plenty region of Aotearoa New Zealand.

With more than two decades of hands-on experience, supported by a trusted network of designers, strategists, and developers, he brings deep expertise and insight to every project.

Lionel works across a wide range of industries and touchpoints to create thoughtful, effective design that connects meaningfully with your audience.

Available for contact assignments.

We value conversation over ego and collaboration over grand reveals. Clients are included in every stage of the process, with full transparency across all project discussions. Through interviews and stakeholder consultations, we gather research that shapes our strategy.

While this process often validates our instincts, we stay open to new insights—ensuring each brand identity is distinctive, intentional, and grounded in truth.

Brand development turns strategic thinking into a clear and meaningful identity. We create visual and verbal expressions that reflect your purpose, build recognition, and communicate with precision. From typography to imagery, every element is designed to work together seamlessly across channels and environments.

A strong identity also needs to last. We build adaptable systems that grow with your organisation and stay coherent as new products, services, or communications are introduced. The result is a brand that feels consistent, builds trust, and remains distinctive wherever it appears.

Distinctive, well-crafted packaging plays a vital role in the success of any product. We design compelling packaging that captures attention, strengthens brand presence, and sets your product apart on the shelf.

From high-volume FMCG to niche and gourmet ranges, our experience enables us to create packaging solutions tailored to your market and audience.

Graphic design plays a central role in how your brand is perceived. We create visual communication that is purposeful, refined, and strategically aligned with your goals. From campaigns and publications to packaging and digital assets, our work strengthens recognition and ensures your message is delivered with clarity.

Great design balances creativity with intention. Through strong visual systems, carefully considered typography, and thoughtful composition, we ensure every touchpoint feels cohesive and assured. The result is communication that stands out, builds trust, and elevates the overall quality of your brand experience.

Signage and wayfinding shape how people move through and experience your physical environment. We design systems that are clear, intuitive and aligned with your brand, making navigation simple while reinforcing your visual identity.

Your website is often the first interaction people have with your brand. We design and develop digital experiences that are intuitive, distinctive, and informed by strategy. With a focus on usability, clarity, and performance, every interaction is designed to support both user needs and business goals.

A well-crafted website builds credibility. By combining strong visual identity, user experience principles, and technical expertise, we create platforms that engage, inform, and convert. The result is a digital presence that is easy to navigate, aligned with your brand, and built to evolve as your organisation grows.

Let’s connect

A conversation over coffee—or a refreshing 3175 Aotearoa Pale Ale—about your upcoming design and digital projects will cost you nothing. Design doing though… that’ll cost a little more.

Ka mua, ka muri.
Looking to the past to inform the future.

DINZ – DMI – LINKEDIN

© Photography by Logan Davey – Photographer