Lionel Taylor is a multidisciplinary brand creative and graphic designer based in Tauranga Moana, in the stunning Bay of Plenty region of Aotearoa New Zealand. He brings over two decades of hands-on experience in shaping brands across print, digital and physical environments.

I work alongside my wife Ronnie at CD/ where we help small to medium-sized businesses craft meaningful and effective brand experiences. Our work spans Identity Design, Packaging, Financial and Annual Reports, Display, Environmental and Signage Design, B2B/B2C Communications, WordPress Development and Marketing Literature.

In addition to CD/, I collaborate with several New Zealand-based design agencies and often take on embedded roles as Brand Design Lead for clients in the Product and FMCG sectors—helping shape strategy, identity systems and packaging across multiple touchpoints.

My availability is 10am–6.30pm, Tuesday–Friday, and my current day rate is $960.00 ex GST.

A snapshot of recent work.

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Cavius Nano Ltd
Agency – Cypher Design

Design Direction, Product Packaging, Display Systems, Point of Sale, Profiles & Brochures, Media Advertising

David Martin – The Accelerator
Agency – Cypher Design

Design Direction, Identity Design, Business Literature, WordPress Development

On Point Distributors
Agency – Cypher Design

Design Direction, Identity Design, Business Literature, Media Advertising

The Ultimate Guide. Summer 2025
Agency – Ninety Black

Design Director – Lionel Taylor. Designer – Mikaela Windelborn

Tūwharetoa Māori Trust Board – 2024 Annual Report
Agency – NinetyBlack

Design Direction, Art & Print Production

Our Backyard
Photography – Logan Davey

RotoruaNZ – Autumn / Winter 2025
Agency – NinetyBlack

Design Director – Lionel Taylor. Designer – Mikaela Windelborn

Watchman Alarms
Agency – Cypher Design

Design Direction, Packaging Design, Point of Sale, B2B & B2C Literature

Bowow Dog Groomers
Agency – Cypher Design

Design Direction, Identity Design, Signage, WordPress Development

Tūwharetoa Settlement Trust – 2024 Annual Report
Agency – NinetyBlack

Design Direction, Art & Print Production

NMO – Ngā Mataapuna Oranga
Agency – Cypher Design

Design Direction, Identity Design, WordPress Development, Environmental

Rangi’s Reo
Agency – Whare PR

Design Direction, Identity Design, Assets Toolbox

RRR – Rescue, Revive, Rehome.
Agency – Cypher Design. Community Sponsorship Project

Design Direction, Identity Design, WordPress Development, Environmental, Literature, Apparel

Penny Homes – Designed to Inspire
Agency – NinetyBlack

Design Direction, Art & Print Production

Tūwharetoa Māori Trust Board – 2023 Annual Report
Agency – NinetyBlack

Design Direction, Art & Print Production

Tauhara North N0.2 Trust – 2023 Annual Report
Agency – NinetyBlack

Design Direction, Art & Print Production

Tūwharetoa Settlement Trust – 2023 Annual Report
Agency – NinetyBlack

Design Direction, Art & Print Production

Brinnson Research – Investment Document
Agency – Cypher Design

Design Direction, Art & Print Production

Darling Group
Agency – Whare PR

Design Direction, Art & Production

Eco Kiwi
Agency – Cypher Design

Design Direction, Identity, Packaging & Business Collateral

Kōrero mai.

A conversation over coffee—or a refreshing 3175 Aotearoa Pale Ale—about your upcoming design and digital projects will cost you nothing. Design doing though… that’ll cost a little more.

Ka mua, ka muri.
Looking to the past to inform the future.

 

Pāpāmoa Beach. Photography – Logan Davey

DINZ – DMI – LINKEDIN